Veneshe.com
a new world of color for the master italian plasterer in web design
veneshe.com, owned by lori bloomstrom and donnamarie mazzolla, knew they had a business niche - italian plastering. they've colored the worlds of many a home and business, and even offer "learn and tour" vacations to italy where students participate in italian plaster classes while renovating italian villas. faced with the typical "small business marketing dilemma" the owners began researching platforms that provided ease-of-use web site maintenance while giving them complete control on optimizing their website for search engine optimization (seo).
stroke one of luck came when they discovered the world of joomla, an open-source content management system that was affordable, provided easy access to web site updates, and made sense for giving them complete control over the destiny of their online web presence.
stroke of luck number two...through referral marketing (if you haven't read this book, get it and do it now) they were introduced to concentric elements. an immediate affinity developed between the two organizations - both were joomla fans, search engine optimization was a common thread in the discussion, and the creative talents were a match.
the results
veneshe.com became a live palette of color and information just shortly after the master italian plasterers returned from their spring italian training class in tuscany. showcasing the talents of owner lori and her amazing italian plastering techniques, the site now provokes visions in full color of just "how stunning" italian master plastering can be in your home or business. co-owner donnamarie dove right into the mix, creating the photo galleries, writing content, creating graphics, and outlining the flow of the site. concentric elements drove the project, providing the expertise to make everything work together flawlessly...cleaning up the drops of plaster along the way. veneshe.com...a perfect example of the power of joomla, partnership, and finding the right tools for the job! a project even the masters would define as "magnifico!"
