business marketing brand restructure
marketing strategies that payed big dividends

through a wide variety of marketing strategies and tactics, concentric elements re-invented product collateral, advertising, and public relations branding initiatives for mai systems.  mai systems embarked upon a complete brand identity and product suite overhaul after its acquisition of its' competitors - hotel information systems and lodingtouch. the acquisition, created a flurry of marketing ideas, strategies and tactics that enabled hotel information systems to streamline its operations and gain market share as a dominant force in the hospitality technology industry.  product lines were scaled down to 3 core product brands - cls software, hotel information systems and lodgingtouch - and launched to the industry over a 6 month period.

concentric elements results for top-tier technology provider

the brand identity project re-launched mai systems hospitality division as hotel information systems.  this strategic marketing strategy led hotel information systems to a top tier position as a leading property management technology solution in the worldwide hospitality market. the entire strategic re-branding and tactical marketing programs was completed on a budget of less than $100,000, including graphic design, pr, publicity, communications, events and promotions!  marketing ideas, strategic tricks, great negotiation, and a respect from the industry led to the successful re-branding by concentric elements for hotel information systems.

concentric elements - small business marketing strategies and tactics that are simple, effective and affordable!