branding strategies & product marketing
simple small business marketing ideas

friend communications was an emergent online reservations and marketing supplier entering the outdoor recreation industry. like most small business start-ups, the company faced the challenge of understanding a new industry and learning how to create simple, effective, and affordable marketing strategies with limited capital. even more challenging was trying to understand how to engage an industry that was slow to adopt technology and online marketing strategies.

concentric elements results
small business marketing and branding that created a recognizable brand!

friend communications entered the market, leveraged key strategic relationships, executed high-caliber marketing tactics, and became known as the leaders online commerce, marketing, and branding strategies with their reservationfriend.com solution for the outdoor recreation industry. concentric elements marketing coaching, branding strategies and product marketing helped to create a cohesive small business marketing plan that exploited a two pronged approach to marketing - reaching consumers and engaging partners in the business-to-business environment.

concentric elements - small business marketing strategies and tactics that are simple, effective and affordable!