channel marketing, promotions & events
simple marketing ideas for two small businesses

camping.com was solicited to be a primary sponsor of yourtailgateparty.com . the national grass roots tour promotes the rv and tailgate party lifestyle. yourtailgateparty.com takes to the road during the NFL season and conducts tailgate parties at College Football and National Football League venues.

this small business sponsorship was a grassroots marketing idea that evangelized the camping.com brand and promoted the rving and camping lifestyle.

concentric elements results for online businesses
small business marketing strategies that worked!

the camping.com logo was prominently displayed on the yourtailgateparty.com rv for millions of on the road travelers and football aficionados to see - a tactical marketing strategy that reached millions. additionally, a mini cd-rom directory of camping.com campgrounds and camping.com memorabilia bumper stickers were created and distributed at the games in addition to the yourtailgateparty.com collectible cards - consumer marketing that was a simple, effective and affordable small business marketing strategy!

small business communications & pr

camping.com, through various grassroots marketing strategies, was established as the de facto standard "for everything camping" on the internet.

outdoor recreation enthusiasts use camping.com as a one-stop shop for planning their outdoor recreation activities.

concentric results

in the may 2006 issue of Cosmopolitan magazine, camping.com was featured as a great source for "Making Sexy Plans With Him." this feature article, a public relations and communications coup, encouraged Cosmo readers to use camping.com to plan a weekend camping get-away for that special guy in their life. this article was used as a strategic and tactical marketing tool in numerous consumer marketing and partnering activities, both in print and online.  yet another example of small business marketing strategies and tactics that are simple, effective and affordable!

concentric elements - small business marketing strategies and tactics that are simple, effective and affordable!