communications, pr, promotions, direct marketing
small business marketing launch for author and life coach!

author, executive and life coach, radio talk show host, and tv personality - trent blanchard, m.a. - needed to put his book launch marketing efforts into high gear.  highly successful in his organic marketing approach to making a name for himself, life coach trent needed to break new ground for the launch of his first book.

concentric elements results for new author

december 13, 2007 triple a's for the soul was released at a lavish marketing book launch party that drew 300 attendees, media and celebrities.  prior to and after that promotional marketing event, a wide variety of pr, email marketing, direct connect events with media, tv and radio as well as distribution relationships, were put into action.  by february, 2008 the first editions of the book were sold out.  looking beyond the first edition, concentric elements continues to generate pr buzz and launch unique marketing ideas to position executive and life coach trent as a noted author, expert, and tv personality...as well as re-branded his image as a "change agent."

concentric elements - small business marketing strategies and tactics that are simple, effective and affordable!